The vision of NEW Water, the brand of the Green Bay Metropolitan Sewerage District, is “Protecting our most valuable resource, water.” The utility’s commitment to that vision is demonstrated through two initiatives that also help advance NEW Water as a Water Resources Utility of the Future. First, the Resource Recovery and Electrical Energy (R2E2) project was the catalyst for a transformation in mindset at NEW Water by treating the materials it receives from its customers as resources to be recovered and reused rather than wastes to be disposed.