Member Spotlight

The Milwaukee Metropolitan Sewerage District (MMSD) has taken an innovative approach to reducing water pollution from sewer overflows when large storms threaten their area by creating a text alert system for its ratepayers, the Water Drop Alert™.

Subscribers who opt into the system receive a text message notifying them to use less water during wet weather events. In addition to the text alert, MMSD posts messages on its social media accounts and website.  This multi-layered broadcasting system effectively notifies the community, resulting in a reduction of water usage and the threat of overflow into the environment.

MMSD was recognized with a NACWA 2021 National Environmental Achievement Award in the Public Information & Education - E-Media category for its creative communications solution. Congratulations to MMSD and everyone involved!