Strategic Communication: H2O Virtual Event

About

Join water communications professionals from across the country at this summer’s most exciting online offering, NACWA’s StratComm: Elevating Water Communications.

This two-day virtual event features experts who will share insights on working with press, shaping social media strategies, building grassroots support, and navigating an evolving media landscape. You will have the unique opportunity to participate in interactive discussions and group activities designed to foster collaboration among your utility peers and promised to be fun and informative. With over 5 hours of content designed to elevate your messaging practices, tap into new and exciting media tactics, and provide practical expertise, this year’s StratComm helps take your communications strategies to the next level.

*Please make requests to Ebony Scott for the Speaker Handouts

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Schedule at a Glance

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Day 1 | June 14, 2021 | 2:00 – 5:00 PM ET

Day 2 | June 15, 2021 | 2:00 – 5:00 PM ET

Media Outreach Keynote
- Have you ever wished you could candidly ask a reporter how they view your pitches, your beat, or your writing style? Wonder no more, as we sit down with a national reporter to learn inside tips on how to build media relationships, more effectively pitch stories, and land coveted op-ed space.

Navigating a Changing Media Landscape
- It is no secret that traditional print newsrooms are not what they used to be, that younger Americans no longer receive or watch local news, and that the new media landscape is constantly in flux, with subscription and ad revenue models evolving faster and faster. Fortunately, we will be hearing from marketing professionals who have successfully navigated the changing media landscape on how to stay one step ahead, ensuring that you can always reach your audience.

Breakout Problem Solving Activity: Bringing Water Communications into a Community
- It is time for some fun. In this breakout activity session, we will be brainstorming new, out-of-the-box ideas for sharing the importance of clean water with the communities we serve. Partner with a small group of fellow clean water communicators, devise a plan to make clean water interesting, topical, and – most importantly – fun, then inspire your colleagues when you share those ideas with the larger group. This is your chance to flex those creative muscles, meet like-minded clean water professionals, and bring new ideas back to your utility.

Working with Influencers
- As digital natives grow older, a larger and larger percentage of the population will be receiving their news, entertainment and education from social media, which means: time to talk influencers! We will be hearing from the founder of one of the largest influencer marketing firms how to leverage influencer partnerships, calculate ROI, and more.

Rallying the Troops – Implementing Internal Communications and Lessons Learned from a Year in Quarantine
- Of all the difficulties the coronavirus pandemic presented, few were felt more uniformly than managing internal communications. And yet, clean water utilities around the country found ways to foster community among colleagues and maintain continuity of service through regular communications. Join in this large group discussion and share how your utility approached internal communications and how to leverage these new approaches going forward.

Why Attend?

Connect with your peers and tackle real world issues during the Breakout Session
Learn new communications strategies through a hands-on approach
Keynote speakers bring decades of industry leading experience directly to the water sector
Explore lessons learned from a year in quarantine & how to move forward with purpose
Navigate a rapidly changing media landscape & how to reach your target audience
Work with Influencers to bring your message to the masses
Learn new practical skills and build a community of fellow communications professionals in a fun, innovative and interactive digital environment

*Not a Member? Contact Ebony Scott for the Participant List.

Register Now

Public Agency/Supporting Affiliate

Member

199

Non-Member

199

Corporate/Legal

Member

299

Non-Member

399

Federal/State Governement*0

*Please note this registration fee is for federal government agencies and state department agencies only. If you fall in this category and would like to register, please send your request to meeting@nacwa.org.

Questions? Contact Us